Have you heard of Snapchat geofilters? Want to use them to promote an event or your business?

Snapchat On-Demand Geofilters let you design custom filters people can use on their snaps based on a custom location you define.

In this article I’ll explain how to create two types of Snapchat On-Demand Geofilters and explore several ways marketers can use them for business.

About On-Demand Geofilters for People and Businesses

Snapchat offers two types of On-Demand Geofilters: one type for people and one for businesses. The area for on-demand geofilters must be between 20,000 and 5 million square feet and they cannot be active for more than 30 days.

Learn how to create a Snapchat geofilter for your event or business.
On-Demand Geofilters for businesses, on the other hand, are those that promote brands or businesses and must include a business name, which will be shown to let Snapchat users know that your business submitted the filter.

On-Demand Geofilters for businesses can use branding, business marks, business names, business logos, or other promotional content for a business or brand. They cannot, however, use photographs of people, URLs, phone numbers, emails, drug-related content, or content that you don’t own or have the authorization to use.

The content in any On-Demand Geofilter must also adhere to all of Snapchat’s Terms of Services, Advertising Policies, Privacy Policies, Community Guidelines, and other On-Demand Geofilter Terms and Conditions.

How to Create On-Demand Geofilters for Snapchat