small business expo

the challenge

Small Business Expo, the largest small business convention, expo, and networking event in the country was looking for a unique and engaging program activation which will both motivate attendees and help deliver a quantifiable increase of event registrations in each expo across the country.

the solution

FCMG created “Shark Bait!” an engaging panel comprised of entrepreneurs from the hit show, Shark Tank. The panel was moderated by author Rey Ybarra, author of Conversations with Shark Tank Winners. Each panel consisted of 4-5 panelist sharing their stories and provided guidance to the local small business community.

the result

The integration of the panel lead to a series of quantifiable results:
Five sponsorships from industry leading corporations.
A 20% increase in registrations.
An increase of strategic partnerships.
Enhanced credibility and rapport with event attendees and stakeholders.

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